Merchandising concepts for the Future

In today’s technological age, we can be certain that most of the clients we cater to have mobile phones in their palms and pockets. Gadgets have evolved into a necessity in this generation—a social disadvantage but also a marketing opportunity.

People nowadays can’t take their eyes off of their phones and have developed a habit of constantly taking it out to check for a message or even a call. Mobile phones have become very visible in our environment; hence, an opportunity for marketing and advertising.

In choosing your next merchandise, you should always take note of your target consumers and be able to immerse yourself into their way of thinking, their way of life. A strategy you can apply is embedding your brand to the essentials. Through this, it is certain that your brand will be seen as essentials, such as mobile phones, are always out of the house.

Producing merchandise which can complement and support a mobile phone’s function is an effective strategy to expand your brand’s coverage. It is also ingenious in a sense that your patrons will be your medium to a wider reach. The challenge comes with how you design such product which can attract and earn the trust of a patron.

Using premium materials is a definite must. Durability and style will be the main pillars of any merchandise. Just like this cellphone case produced by Penfolds, it is a simple classic design crafted in high quality leather. In producing merchandise such as these, one should always keep in mind the brand image you want your consumers to see--- a premium brand will always have to produce premium-looking merchandise made from quality material.

Merch and Effect takes you onto the road to ingenuity when it comes to developing your merchandise. To be honest, all it takes is a little common sense and a whole lot of motivation and passion for your brand. Let your ideas flow and imagination run wild!